Bex Berry (Website)

Bex Berry

MARKETING

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Hello, I’m

Bex.

I am a freelance marketing consultant based in Yorkshire, working independently to help businesses thrive.

My greatest passion lies in the creative process. From crafting marketing strategies and communication plans to developing and activating campaigns, I collaborate with teams to identify challenges and deliver optimal solutions.

The key strengths I bring to any business include a calm and composed presence within a team, a thoughtful approach to solving problems, and a forward-looking mindset always seeking improvement.

In my spare time, you’ll find me loving life with my little family, jet-setting to new places, diving into Yorkshire’s awesome food scene, walking my chocolate Labrador, or passionately supporting the Welsh Rugby Team!

Skills & Proficiencies

GROWTH & BUSINESS DEVELOPMENT

Working with your exiting team or helping you to build a new one...

Setting the Strategy

Analysing current positioning, researching the market to identify white space, developing or clarifying positioning and setting the overarching strategy.

Organic Growth

Working with existing teams to identify opportunities within clients

Campaign & Content Planning

Developing a strategic content and contact plan to drive awareness, engagement, and conversions. Including creating insightful opinion pieces and whitepapers.

Execution of Sales & Marketing Plan

Overseeing PR team, internal campaigns, events, award entries, and sales pipeline creation and management, including acquisition and working with CRM systems like Force24 and HubSpot.

Proposals, RFIs & Pitches

Driving prospects to client acquisition by handling RFI's, pitch responses, client brief responses, and client onboarding post-win.

MARKETING STRATEGY + Training

Working with you to...

Explore the business challenge

Researching the industry and competitors to define the marketing and communication goals.

Define your Audience

Uncovering insights about your audience, including what matters to them and where they are receptive to your communications.

Set your Communication & Campaign Plans

Developing the plan, the channels to target and relevant communications.

Upskill your teams through Workshops & Training

Facilitation of workshops and training for the team both internally and externally

CAMPAIGN MANAGEMENT / ACCOUNT DIRECTION

Slotting into your team...

Account Direction

Integrated experience, leading a team and managing multiple stakeholders.

Project Management

Specialising in Experiential and Content Production.

Relevant Experience

2018 - 2024

growth director

Golley Slater

Led Consumer Brands (CB) Sales, Marketing, and New Business efforts. Focusing on Organic Growth, Marketing Campaign Strategy, Creation and Execution, Sales Pipeline Management and Client Acquisition. Included setting up the Sales & Marketing framework. Also led Edrington UK account with brand activation and content production.

2018

BUSINESS DEVELOPMENT MANAGER

Zeal Creative

A temporary position, supporting the implementation and management of the new business team to deliver growth for the business, progression of the shopper approach and developing and executing their new brand positioning.

2016 - 2017

BUSINESS HEAD

Initials Marketing

Responsibilities included start up and development of the satellite office, management of the office’s P&L, driving new business events, pitching and identifying opportunities, imbedding new clients and delivering campaigns.

Clients included: Carlsberg UK, The William Jackson Group, Taylors of Harrogate, The Gap Partnership, Arla, Nestle.

2013 - 2016

ACCOUNT DIRECTOR

FPP

Managing the Arla Foods relationship, I worked with a team to grow the income 200%+. Working closely with the client, we executed NPD product launches, implemented brand strategies and developed retailer exclusive campaigns.

2013

SENIOR ACCOUNT MANAGER

Momentum

Managing brand retailtainment within Asda, I handled the implantation of WOW and business-wide processes for this new revenue stream. Activating campaigns for clients, from Mondelez to P&G and Red Bull to Carlsberg, I grew the business by 60% in 3 months.

2012

ACCOUNT DIRECTOR

The Station Agency, Sydney

A start up agency, and one of the first dedicated Shopper Marketing agencies in Sydney, I took part in building the agency and implementing processes. Also, working with the owners I was responsible for Diageo, the main account within the agency.

2009 - 2012

SENIOR ACCOUNT MANAGER

Initials Marketing

Advancing from an SAE, overtime I managed both a team and several pillar clients including Peugeot, SAB Miller, PepsiCo, Cadbury, PRUK and the BBC amongst others.

Recent Projects

Marketing Strategy + TRAINING

Running a Workshop on how to run a workshop!

With the CSD and CD, facilitating a session on how to run a workshop with clients. Included generating a proactive creative idea for an identified prospect - Craghoppers.

2024

Campaign Management / Account Direction